Taking ownership

22 Mar

It seems fitting that in the week of the ctlive1.0 festival, news should come from one of my all time favourite blogs, Technology and the Arts, that ticketing has come to Facebook.

Take a moment to think about that. That is a game changer. The technology enables you to sell tickets to your event, from within facebook. People never leave. Just when Facebook events were becoming the biggest joke on the internet, with a lower recorded success rate than cold calling, they have been saved from oblivion. Being able to sell tickets is relevant, meaningful. And it puts the power directly in the hands of the arts organisations.

It allows you to capitalise, right there and then, on that relationship you’ve been building. That’s big. That’s like monetising your blog. Here we go everybody: it’s time to make a business.







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